It’s time to revolutionize the way you communicate with your constituents
If you’re not communicating regularly with your members, donors, and volunteers, your nonprofit could be missing a trick. Marketing automation is more than sending sporadic emails; it’s about taking your constituents on a journey.
Salesforce Pardot and Marketing Cloud are state-of-the-art applications that help nonprofits, just like you, take their constituent communication to the next level. With these tools, you can:
Send personalized emails to your database
Automate multi-step email sequences and user journeys
Track engagement across a range of digital platforms
To turbocharge your fundraising efforts, Einstein AI for Pardot offers predictive insights. It can identify the users most likely to respond to a campaign, donate, or attend a fundraiser. Just think how that sort of information could energize your outreach!
Here are some more of the benefits of bringing marketing automation into your nonprofit, with Salesforce Pardot or Salesforce Marketing Cloud:
Segmentation
Split your database using a range of criteria
Send personalized messages that are relevant to your audience
Set parameters that target your most lucrative donors
Email design
Create great-looking emails without the need for a developer
Design landing page templates you can use again and again
The CommunityForce design team are always on hand to help
User journeys
Create custom sequences to keep your audience engaged
Set triggers that tell you when your recipients are ready to engage
Analytics monitor responses and ROI
Lead scoring (Pardot only)
Track your prospects as they engage with your organization
Know when they open an email, visit your site, or attend a webinar
Identify high-value prospects quickly
Forms
Create forms to gather valuable information on your prospects
When you get their email, you can bring them into your funnel
The CommunityForce UX team are always on hand to help
Reports
Customize your reporting to match your unique needs
Set up analytics based around your Key Performance Indicators
Create easy-to-read reports to share with your team
List cleanup
Data goes out of date quickly, so you need to stay on top of it
CommunityForce can audit your database, fix problems, and clean it up
We can also help migrate lists from other apps such as MailChimp
