For many people, the holiday season is a time to reflect on what they are thankful for and give back to their community. One way to do this is by participating Giving Tuesday campaign, which takes place on the Tuesday after Thanksgiving. This year, #GivingTuesday falls on December 3rd.
Giving Tuesday is a global day of giving created in 2012 as a response to the commercialization and consumerism of holidays like Black Friday and Cyber Monday. Giving Tuesday is celebrated on the Tuesday after Thanksgiving and is a day for people to come together and give back to causes that are important to them. There are many ways for nonprofit organizations to get involved in Giving Tuesday, and there is still time to start planning your giving Tuesday campaign ideas. You can create a social media campaign, host an event, or start a fundraising drive. Whatever you do, make sure it aligns with your organization’s mission and values. With some planning and creativity, you can significantly impact fundraising efforts & Giving Tuesday.
Getting caught up in planning and executing a fundraising campaign can be accessed without stopping to think about what you’re trying to achieve. However, it’s essential to take a step back and consider your goals before you start putting together your campaign. What are you hoping to raise? How many new donors do you target to engage? How much money do you want to bring in? What kind of difference do you want to make? Once you have a clear idea of what you want to accomplish, you can start planning your campaign with those goals in mind. By thinking about your goals from the outset, you’ll be more likely to create a successful campaign that achieves the results you’re looking for.
Start early and get organized with everything else going on during the holiday season. It can be easy to let your Giving Tuesday campaign fall by the wayside. But if you want a successful giving Tuesday campaign, it’s essential to start planning early and stay organized. Create a timeline of what needs to be done and when. Assign tasks to different team members. And most importantly, take your time! The earlier you start planning, the better.
Start Early:
As with any project, it’s essential to start planning for your Giving Tuesday campaign well in advance. This will give you time to develop a solid fundraising strategy and donation form and ensure that everything is ready for the big day.
Get Organized:
Creating a timeline and assigning tasks to different team members is key to staying on track. Make sure everyone knows what they need to do and when they need to do it.
Don’t Wait until the Last Minute:
Procrastination will only make things more difficult and increase the chances of something going wrong. By starting early and staying organized, you can avoid the stress of trying to do everything at the last minute.
Getting started can sometimes be a challenge. If you’re not sure how to get involved, here are some tips from nonprofit experts:
Tip1:
It’s not too late to get involved in #GivingTuesday! If you don’t have a plan yet, don’t worry. Gather some of your most creative thinkers, determine your #GivingTuesday objective (it’s okay to start small), and spend 30 minutes on a quick brainstorming session. You can tap into the #GivingTuesday machine in many ways. For example, you could create a social media campaign, host an event, or start a fundraising drive. Whatever you do, make sure it aligns with your organization’s mission and values. With a few ideas, little planning, and creativity, you can significantly impact #GivingTuesday.
Tip2:
Any organization – a business, a school, a government agency, or a nonprofit – needs good communication to function correctly. Effective communication is essential for achieving a successful giving Tuesday campaign. When all members of an organization can communicate clearly and effectively with one another, it’s much easier to achieve collective goals. But what do you do when you need to get the word out about something important? One great way to spread the message is by enlisting the help of your most active volunteers, board members, and donors. Ask them to make personal calls and send follow-up emails thanking them for their help. By involving your most dedicated supporters, you’ll be able to reach a larger audience and ensure that your message gets across loud and clear.
Tip3:
This #GivingTuesday, make your call to action clear and easy for people to connect with your organization. For example, hold an open house and encourage the community to drop by and learn more about your mission. If you don’t have the budget for an open house, hold a virtual open house through social media and invite community leaders and your volunteers to share stories about your mission and ways that people can help. Make a list of volunteer opportunities and post one through social media every hour or two throughout the day. By taking these steps, you will ensure that giving Tuesday donors can quickly learn about your organization and how they can support your important work this #GivingTuesday.
Bonus Tip:
It’s essential to remember how you retained existing supporters and review your results from #GivingTuesday so that you can document what worked and what didn’t work. This way, you can have a plan for next year that takes into account what was successful and build on that. Additionally, it’s also important to remember to pat yourself on the back for all your hard work – even if some things didn’t go according to plan, you still did a lot and should be proud of yourself!
Whether you’re a startup organization or a leading corporation, CommunityForce provides fully customizable, all-in-one online grant management solutions to maximize your efficiency, simplify complex processes, and improve collaboration so you can focus on increasing your impact. We’ve helped organizations streamline their entire process no matter the size and scope of their giving.
