Salesforce®, a customer relationship management or CRM platform, mediates the interaction between customers and companies. The cloud-based software handles marketing, commerce, sales, services, and IT teams to work from anywhere, allowing businesses to put customers first to drive up their profits.

Speaking of profits, according to market share reports, Salesforce currently has 34.14% market share with approximately 84,000 websites. Next in competition comes Facebook with 19.43% market share and Infusionsoft with 10.93% shares.

The AppExchange feature of Salesforce is home to over 2700 applications and has received approximately 3 million installations. Currently, numerous companies have started to develop their apps on Salesforce. This has, therefore, led to a crazy demand for Salesforce architects. Salesforce benefits are the reason behind its popularity, which you can see here.

Salesforce Benefits to Organizations

  • To begin with, Salesforce provides a platform to generate creative and user-friendly applications. It provides the fastest link between idea generation and the creation of the app. Using tools that are completely virtual and software-based doesn’t require you to invest lump sum amounts of money on building infrastructure for the same purpose. It consumes less time and saves a whole lot of money.

  • An old school CRM software could take months or even a year to function. Compared to this, Salesforce only takes a few weeks, thus making it really fast. It is extremely user-friendly software. You will take very little time to understand it and can, therefore, spend more time operating it. Salesforce can also be customized to suit various business needs.

  • A particular team of individuals can access Salesforce from wherever they are as the only requirement for access is the internet.

  • Most organizations are in a constant state of flux. They are continuously evolving and incorporating newer technologies. Therefore, they need software that is scalable to their growth. Hence, Salesforce comes as a one-stop solution.

  • Salesforce can be easily integrated with 3rd party applications like Gmail and other accounting software. However, integration with other CRM software is not possible

  • It is absolutely affordable and provides a vast range of utility. Even startups and medium-sized firms can easily afford Salesforce.

  • CRM platforms can not only provide automatic programming for customized outreach but also empowers sales and customer management teams to provide better service to clients. If a sales team knows about customer interests, they can resolve the customer’s problems with increased efficiency. For the sales and the client servicing team, another important thing is that all the necessary information is available in the dashboard. This eases the process as they don’t have to hunt for information. Additionally, this helps in enhanced client satisfaction as well as saves a lot of time.

  • Data is available from a lot of sources. It is, however, in a state of a complete mess if it is not organized and put into action. Apart from Google Analytics, which is useful to a large extent, a CRM system helps to collate and manage data, which makes it easy to interpret. You can also see the people interacting with your company. A CRM platform helps you locate your opportunities, interact with customers, follow upcoming sales trends, and a lot more.

  • CRM helps you convert leads to sales. Leads are consumers who express interest in your business. The CRM studies report an AI-driven insight to know which leads can become opportunities. Prospective individuals who might want a demo or shortlist an item are labeled as opportunities. The CRM reports on ads and strategies that were successful in getting these opportunities. Even when an individual finally becomes a customer, businesses still gather and analyze the data. Collectively it helps them realize the perceiving patterns and understand which product appeals to which customer.

  • It is not feasible for companies to manage data manually on spreadsheets. But a CRM platform allows you to allocate separate dashboards for each employee who can log in with their credentials. Depending on your area of expertise, the dashboard allows you to access and sift through the data most efficiently. For example, if you handle marketing, you can check how many people get an email, how many open it, and what the rate of click-through is. On the contrary, if you handle sales, you might want to know how many calls are made per hour and which of those lead to a positive outcome like a future meeting. The dashboard helps you see the data which is relevant to your task.

Benefits of Salesforce® and G-Suite Integration

While Salesforce’s advantages are abundantly clear, integrating it with the G-suite opens up a new world to users.

The added advantages include:

  • Auto-logging calls, emails, tasks, and meetings

  • Adding accounts and prospects automatically.

  • Tracking email clicks, opens, and engagement, which actually helps in monitoring sales communications.

  • Salesforce provides instant notification if a mail is opened or there is some other engagement. It allows users to know whether timely interest is shown by the prospective party. Similarly, attachment open, like PowerPoint presentations, can also be tracked.

  • Salesforce benefits users by briefing them on the contacts and accounts with insights integrated into the mailing UI. It allows senders to develop a quick idea of the potential clients they’re reaching out to.

  • Salesforce generates automated emails and helps users follow them up. The software also provides reminders to prospective clients

  • Working multiple accounts at different stages of the sales pipeline can get extremely confusing. By integrating Salesforce and G-Suite, one can gather important insights into all that a company is managing inside the Gmail interface. Getting these insights could normally take 20-30 minutes, whereas it will only take 30-60 seconds if Gmail is integrated with Salesforce.

  • It is difficult to manually coordinate meeting dates with prospective clients, and there might be scheduling conflicts. Integrating Salesforce with Google calendar makes life easier when you have several important meetings to attend in quick succession.

Benefits of Salesforce Products and Services

There is a plethora of products and services that Salesforce offers to its customers via cloud domains. Some of these cloud services are as follows:

  • The Sales Cloud – It helps to manage the organization’s sales, marketing, and customer services. This acts as a boon for sales teams who constantly make use of this cloud system.

  • The Marketing Cloud – It provides an efficient and powerful forum for digital marketing. This helps in keeping track of customer behavior and data analytics.

  • The Service Cloud – This is exclusively for the company’s customer service and support unit. This allows company employees to bring rapid solutions to customer grievances. It also lets customers get an answer to their problems so that they can solve it themselves.

  • The Commerce Cloud – This enables the company to provide uninterrupted services to its customers, irrespective of the location where they are.

  • The Analytics Cloud – It makes several data integration charts, graphs, and diagrams to maintain statistical records for the business firm.

  • The IoT Cloud – This is capable of storing large volumes of data.

  • The Health Cloud – In the case of health organizations where doctor-patient services are required, this cloud is of great help. The integration of information from multiple sources can be done with the help of this cloud.

Apart from cloud services, there are also other services provided by Salesforce.

These are as follows:

  • Chatter – It allows team members to collaborate.

  • Salesforce1 – It allows you to develop applications and data exchange with the help of APIs, which are previously built codes for programming.

How well-know Companies benefit from Salesforce

Salesforce helps companies across different industrial sectors. Among them are:

  • Comcast Spectator – Salesforce benefits them by helping the company keep a detailed record of customer profiles so that they can recognize customers that benefit the most from them. This has helped them improve their services towards these special customers.

  • American Express –They have utilized Salesforce to establish a chain of communication across multiple teams, organizations, and locations.

  • Obama for America – It used Salesforce to send individual emails to users. They also made efficient use of the dashboard to get the real-time opinion of what people across the nation were thinking at any given time.

  • Health Leads – They can update patient information and communicate with physicians. Additionally, they can also utilize several community resources.

  • Sony –Since Sony has numerous products in the marketplace, it uses the service cloud to handle each customer’s collective experience with the products. It helps them ensure overall satisfaction.

  • In Mobi – The Salesforce CRM is superior to several other options on the market, which Inmobi realized when it switched out several systems to favor this. Running a single layer of data management has made the company work faster and more efficiently.

  • Trip A Deal – The Heroku based cloud platform of Trip A Deal gives critical edge to their business. It includes system stability and a cost-effective way to scale up the business. Thus the company gets a head start.

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