Data is available from a lot of sources. It is, however, in a state of a complete mess if it is not organized and put into action. Apart from Google Analytics, which is useful to a large extent, a CRM system helps to collate and manage data, which makes it easy to interpret. You can also see the people interacting with your company. A CRM platform helps you locate your opportunities, interact with customers, follow upcoming sales trends, and a lot more.